In this redesign, we worked with Samantha to pick out a color palette for a more consistent branding throughout the site. We also made sure to fully represent a yogi’s outlook with a minimalistic approach to presenting information. This was accomplished by leaving more white space in text-heavy sections.
Seeing how passionate Samantha was about her yoga and meditation practice, we asked how she wanted her users to feel when they visit the site. We then chose images that would evoke those emotions (warmth, passion, reflection). We also opted for a video of the cosmos to be played in the background, engaging her audience even more.
We added a blog page to showcase her interests and tips. She also took part in a 100 day wellness project, which will be documented in this section. This will allow her followers to continue to learn from her even after their first visit.