After completing a competitive analysis, we explored several different layouts. The priority was to allow new visitors to better understand how the process works while making it more visually appealing. Call-to-action buttons were strategically placed in each section to prompt the user to either learn more about the company or to book their services.
We chose Wordpress for the CMS, as it is easier to update and manage than other platforms. To see the full site, please visit www.cassiescardinals.com.
Applications and Onboarding
We created a new process to make it easier for Cardinals to apply. Through Typeform, Cassie can view important analytics such as the number of views, applicants and responses. This also provides the option for applicants to refer others to the company, increasing her reach without any effort.