Vespucci is a mobile app that helps single professionals explore new towns through videos and reviews from locals.
I began the research process with a competitive analysis that examined the most popular websites and apps people consider when moving to a new city. These included Walk Score, AreaVibes, Neighborhood Scout, City Data and StreetAdvisor. The findings showed that the sites reviewed did not provide a personalized experience, as most information was based on statistics and geographic factors.
I then interviewed 5 potential users to learn more about their experiences and pain points with moving. They all had 3 issues in common: a lack of reliability, reviews and meeting expectations.
Personas are essential to the design process and useful for communicating and summarizing research. In this document, I've outlined the persona's lifestyle, problems and goals.
This is the first version of wireframes, intended to capture the most important components of the app, including browsing, favoriting and uploading photos. It also allows the user to request for more photos from the "local" if they want to learn more about the location.
After version one was tested by users, we gathered some great insights for the next iteration. Here are some findings:
After two rounds of iterations, a clickable prototype was created using InVision. See below for the main screens of the app:
Finally, onboarding screens were created to welcome new users and point out the benefits of signing up.